A cake studio's AI-drafted review requests got 8 reviews from 9 customers
1 · What happened
Live on real orders 12 days after the first commit; in the first week 8 of 9 customers who got a review request left one. A sync bug once marked paid customers unpaid and was fixed (builder's own figures).
These numbers come from the builder and haven't been checked independently.
Marin Cake Studio, San Rafael · Source: chadholdorf.com ↗
2 · How it works, in plain words
The owner's husband built Marin Cake Studio an order system with Claude Code; a daily job drafts review requests and reminders that she approves before they send.
3 · Setup steps
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
Export last month's completed orders with customer emails.
- 2
Write a short review request in your own voice.
- 3
Use the prompt below to draft one per order.
- 4
Approve each draft before it sends.
- 5
Count reviews received per request sent.
4 · The prompt
The instructions to give the AI
Paste this into Claude (the free plan is enough to try it), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
After each completed order, draft a short, warm review request for [customer name] mentioning their [cake/order] and our review link [link]. Don't offer discounts for reviews. Queue every draft for the owner's approval; send nothing without a yes.
[Highlighted] = replace with your own details before you run it.
What you should get back: A daily list of drafted review requests waiting for your approval.
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: Claude (custom assistant)
You could use: Claude API + custom app (developer skills needed)
- Claude
AI assistant for writing, analysis and long documents; can connect to your tools.
Free plan; Pro $20/mo (monthly) · Official site ↗
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐Order list with customer emails
- ☐An AI model to draft messages
- ☐Email sending tool
- ☐Owner approval step
Can I do this myself?
Possible if you are comfortable wiring tools together and testing for a week or two. If not, hire a builder: most owners do.