HubSpot

HubSpot marketing got 40% more productive with Claude

In plain words

HubSpot's marketing team uses Claude across web development and content work.

What happened: Marketing says its web and content work is 40% more productive.

Source: anthropic.com ↗

⏱ About Weeks to months to set up🎓 DeveloperEasier with a builder's help

How to do it yourself

Our suggested steps. The company didn't publish theirs.

1
List the content tasks your team repeats every week.
2
Map the steps a person does today and where the data lives.
3
Build the workflow in Anthropic Claude and use the prompt below for the AI step.
4
Run it side by side with the manual process for a week and compare.
5
Switch over, keep a human check on edge cases, then automate the next task.

The instructions to give the AI

Paste this into Claude (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.

This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.

Agent instructions (prompt)

Write a first draft of a [blog post/landing page] about [topic] for [audience]. Use our style guide below. Include a headline, 3 sections and a call to action. Mark any facts I need to check with [CHECK].

[Highlighted] = replace with your own details before you run it.

What you should get back: A first draft with headline, 3 sections and a call to action, with facts to check marked [CHECK].

Written by Quickly and Good, inspired by this case.

More detail: tools, prices and what you'll need

The company used: Anthropic Claude

You could use: Anthropic Claude

Claude
AI assistant for writing, analysis and long documents; can connect to your tools.
Free plan; Pro $20/mo (monthly) · Official site ↗

Prices from each tool's own pricing page, checked Oct 2026.

What you'll need

☐An enterprise AI platform licence
☐Integration with your core systems (CRM, billing, identity)
☐Security, privacy and compliance review
☐A curated knowledge base
☐A testing and evaluation programme
☐Human escalation and monitoring

Can I do this myself?

Not on your own. These are enterprise platforms sold with implementation help. A small business can get part of the way with Intercom Fin or Tidio Lyro (3-7 days, no-code), but matching this result means hiring a builder.

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