A solo founder cut 20 hours a week of marketing busywork with Claude Code
In plain words
Dhawal moved recurring marketing work (SEO research, articles, ads, LinkedIn content) into three Claude Code projects connected to real platforms.
What happened: Marketing work went from about 25 hours a week to about 5, for about $260 a month (their own figures).
These numbers come from the builder and haven't been checked independently.
Source: indiehackers.com ↗
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
List your weekly marketing tasks and how long each takes.
- 2
Split them into separate projects (site, ads, video), each with its own rules file.
- 3
Connect the tools each project needs via MCP.
- 4
Run one task end to end and review every output.
- 5
Add guardrails, then move the next task over.
The instructions to give the AI
Paste this into Claude Code (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
Using the search data tools, pull the top 10 results for [keyword]. Summarise what they cover and what they miss. Then write a brief for a better article: title, outline, questions to answer, and internal links from my site. Don't publish anything.
[Highlighted] = replace with your own details before you run it.
What you should get back: A content brief: a title, an 8-part outline, 6 questions readers ask, and 4 internal links to add.
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: Claude Code + MCP
You could use: Claude Code + MCP connectors (search data, CMS, social scheduler)
- Claude Code
AI coding agent that builds and edits software from plain-English instructions.
See pricing · Official site ↗
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐A developer environment and the coding agent (e.g. Claude Code)
- ☐API access to the systems it must touch
- ☐Clear written instructions and project rules
- ☐Version control and a way to undo changes
- ☐Testing and code review by someone who can read the code
Can I do this myself?
Only if you can code or are learning to. Otherwise hire a builder.
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