An AI voice agent became Boatzon's top performer
In plain words
Boat marketplace Boatzon uses a Retell voice agent called Anna to call busy professionals and follow up.
What happened: 80% of calls meet its quality bar, and the rest get followed up automatically.
Source: retellai.com ↗
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
List the outbound calls your team never gets to.
- 2
Write down the facts the agent needs: hours, prices, policies, when to hand off.
- 3
Set up Retell AI voice agent, connect your calendar/CRM and paste the prompt below.
- 4
Call it 20 times yourself as different customers and fix the script.
- 5
Start with after-hours or overflow calls, then widen once it's reliable.
The instructions to give the AI
Paste this into Retell AI (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
You are [name] calling for [company] about [reason]. Say who you are in one line, ask if it's a good time, then ask [2-3 questions]. If they're busy, offer to text a link. Log the answers. Never pressure.
[Highlighted] = replace with your own details before you run it.
What you should get back: "Hi, it's Anna from Boatzon — is now a good time? Just 2 quick questions about your boat listing."
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: Retell AI voice agent
You could use: Retell AI voice agent
- Retell AI
Phone voice agents that answer and make calls, book appointments and transfer.
Pay as you go, $0.07-$0.31/min; $10 free credit · Official site ↗
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐A phone number the agent can answer (from the voice platform or Twilio)
- ☐A voice-agent platform (e.g. Retell AI, Vapi or Synthflow)
- ☐Connection to your calendar or job system so it can actually book
- ☐A knowledge base: services, prices, hours, service area, FAQs
- ☐The agent instructions (prompt) and a call script
- ☐20+ test calls, including angry, confused and off-topic callers
- ☐Transfer to a human for emergencies and anything it is unsure about
- ☐Call-recording/AI disclosure that meets local rules
Can I do this myself?
Possible if you are comfortable wiring tools together and testing for a week or two. If not, hire a builder: most owners do.
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