Kmart and Officeworks shopping agents make shoppers up to 3 times more likely to buy
In plain words
Google said shopping agents that help customers discover products and build carts lifted conversion rates up to three times at Kmart and Officeworks.
What happened: Shoppers who use the agents are up to 3 times more likely to buy (Google's figure).
Source: idm.net.au ↗
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
Install an AI shopping assistant app on your store.
- 2
Feed it your catalogue, size guides and FAQs.
- 3
Use the prompt below to make it build carts, not just answer questions.
- 4
Trigger it on product and collection pages after 20 seconds.
- 5
Compare conversion for chatters vs non-chatters in Shopify analytics after 30 days.
The instructions to give the AI
Paste this into Chatbase (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
You are [store]'s shopping assistant. Goal: help the shopper find the right item and add it to cart. Ask what it's for, budget and any size/colour needs, then suggest 2-3 products with one-line reasons and a link. Offer a matching add-on. If out of stock, suggest the closest alternative.
[Highlighted] = replace with your own details before you run it.
What you should get back: "Under $40 for a 5-year-old's party: the craft kit ($18) and balloons ($6). Add both to cart?"
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: Google Gemini Enterprise for CX
You could use: Shopify + an AI shopping assistant app (e.g. Shopify Inbox AI, Rep AI or Chatbase)
- Google Gemini
Google's AI assistant, built into Workspace (Gmail, Docs, Sheets).
See pricing · Official site ↗
- Chatbase
Builds a chatbot trained on your website and docs, embeddable on your site.
From $40/mo (Hobby, monthly) · Official site ↗
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐A help desk or chat widget on your site (e.g. Gorgias, Tidio, Intercom)
- ☐A knowledge base: FAQs, shipping/returns policies, product info
- ☐Connection to your store or orders (e.g. Shopify) so it can look up orders
- ☐Tone and rules for what the AI must never promise
- ☐Testing against 50+ past tickets before going live
- ☐Hand-off to a person when it is unsure or the customer is upset
Can I do this myself?
Yes, for most small shops. The built-in setup does the heavy lifting; the real work is writing a good knowledge base and testing.
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