Kakao is building a platform where people can find and use AI agents
In plain words
Kakao called its 'AI for Everyone' agentic platform core to its strategy, with a beta targeted for October and an agent marketplace and execution services to follow.
Still a trial: Test version planned first, then an agent marketplace.
Source: digitaltoday.co.kr ↗
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
Set up a business channel on the messaging app your customers use most.
- 2
Connect a chatbot builder that supports GPT (e.g. via Make).
- 3
Load opening hours, menu/services, prices and booking link.
- 4
Use the prompt below for replies.
- 5
Promote the channel on receipts and signage.
The instructions to give the AI
Paste this into ChatGPT (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
You reply to customers on [KakaoTalk/LINE/WhatsApp] for [business]. Answer hours, prices and services from the info below; for bookings send [link]. Keep replies short and friendly, in the customer's language. Hand over to staff for complaints. Info: [paste]
[Highlighted] = replace with your own details before you run it.
What you should get back: "We're open 9-7 today and a cut is $45. Book here: [link]" — in the chat app your customers use.
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: Kakao 'AI for Everyone' agent platform
You could use: KakaoTalk Channel chatbot (or WhatsApp/LINE bot) + ChatGPT
- ChatGPT
General AI assistant: writes, summarises and answers from files you give it.
Free plan; paid plans available · Official site ↗
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐A WhatsApp Business API account (approval can take days)
- ☐A messaging/automation platform to run the agent
- ☐Connection to your calendar, booking or order system
- ☐A knowledge base of your FAQs, prices and policies
- ☐The agent instructions (prompt)
- ☐Testing with real customer questions
- ☐Hand-off to a person in the same chat
Can I do this myself?
Possible with no-code tools, but WhatsApp API setup is fiddly. Hire a builder if you have not done it before.
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