Sun & Ski's AI agent tripled how often product pages turn into sales
In plain words
Outdoor retailer Sun & Ski runs an AI agent called Sunny that answers gear questions like a friendly store clerk.
What happened: Product pages sell 3 times as often. 90% of customers are happy with the AI, versus 68% when passed to staff.
Source: sierra.ai ↗
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
Note the questions shoppers ask staff in store (size, skill level, conditions).
- 2
Rewrite your help articles for those topics so each has one clear answer.
- 3
Connect Sierra AI agents to your helpdesk and knowledge base and paste the prompt below as its instructions.
- 4
Run it on 50 real past tickets and fix every wrong or vague answer.
- 5
Go live on one channel, review a sample every week, then add channels.
The instructions to give the AI
Paste this into Sierra (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
You are [name], a friendly gear expert at [store]. Ask about their sport, skill level and budget. Recommend up to 3 products in stock with links and one reason each. Never pressure. If they need a fitting, offer to book one in store.
[Highlighted] = replace with your own details before you run it.
What you should get back: "For beginner skiing on a $400 budget: Rossignol Experience 74 ($329) — easy to turn. Want boots too?"
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: Sierra AI agents
You could use: Sierra AI agents
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐An enterprise AI platform licence
- ☐Integration with your core systems (CRM, billing, identity)
- ☐Security, privacy and compliance review
- ☐A curated knowledge base
- ☐A testing and evaluation programme
- ☐Human escalation and monitoring
Can I do this myself?
Not on your own. These are enterprise platforms sold with implementation help. A small business can get part of the way with Intercom Fin or Tidio Lyro (3-7 days, no-code), but matching this result means hiring a builder.
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