A solo realtor replies to every lead in under 60 seconds with AI
In plain words
Every new inquiry hits the CRM, gets an AI text reply and a behaviour-based follow-up sequence, and syncs to the calendar if they book.
What happened: 21% of leads now book a meeting, up from about 8% (their own figures).
These numbers come from the builder and haven't been checked independently.
Source: growwithtechnology.com ↗
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
Check how fast you reply to new leads today.
- 2
Connect lead sources to your CRM.
- 3
Turn on an AI first text using the prompt below.
- 4
Set follow-ups at 10 min, 2 hrs, 1, 3, 7, 14 and 30 days.
- 5
Review replies weekly and tweak the wording.
The instructions to give the AI
Paste this into Zapier (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
Write a first text to [lead name] who asked about [property/area] on [source]. Under 40 words, friendly, mention the property, and ask if they'd like to see it this week or get similar listings. Sign as [your name].
[Highlighted] = replace with your own details before you run it.
What you should get back: "Hi Dana, it's Sam — saw you liked 12 Birch Lane. Want to see it this week, or should I send 3 similar homes nearby?"
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: AI text replies + CRM automation
You could use: Your CRM (e.g. Follow Up Boss) + AI texting + Zapier
- Zapier
No-code automation between 9,000+ apps, with AI steps.
Free plan; Professional from $19.99/mo · Official site ↗
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐An automation tool (n8n, Make or Zapier)
- ☐Connections to each app involved (email, CRM, sheets, calendar)
- ☐An AI model account/API key
- ☐The agent instructions (prompt)
- ☐Error handling: what happens when a step fails
- ☐Testing with real data for a week
- ☐A human review step before anything goes out to customers
Can I do this myself?
Yes if you have built a Zapier/Make/n8n workflow before. If those words are new, hire a builder.
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