ANZ gives business bankers an AI assistant inside Salesforce
In plain words
ANZ launched an agentic AI CRM for business banking with real-time account summaries and workflow automation, saying it is the first APAC bank to deploy Agentforce at scale.
What happened: Bankers get instant customer summaries, and routine follow-up steps run on their own.
Source: anz.com.au ↗
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
Make sure every client has a CRM record with recent emails and notes logged.
- 2
Before each client call, ask the CRM AI (or ChatGPT with an export) the prompt below.
- 3
After the call, paste notes and ask it to log next steps and create tasks.
- 4
Weekly, ask it for clients with no contact in 60 days.
- 5
Review the pipeline it suggests every Monday.
The instructions to give the AI
Paste this into ChatGPT (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
Prepare me for a call with [client]. From the CRM history below give: 1) 3-line relationship summary, 2) products they use and recent changes, 3) open issues or promises, 4) 2 opportunities to discuss, 5) 3 smart questions to ask. History: [paste]
[Highlighted] = replace with your own details before you run it.
What you should get back: A call brief: 3-line relationship summary, products, open issues and 3 smart questions to ask.
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: Salesforce Agentforce
You could use: HubSpot (Breeze AI) or Pipedrive AI + ChatGPT
- Salesforce Agentforce
AI agents that work inside Salesforce CRM for sales and service.
See pricing · Official site ↗
- ChatGPT
General AI assistant: writes, summarises and answers from files you give it.
Free plan; paid plans available · Official site ↗
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐An automation tool (n8n, Make or Zapier)
- ☐Connections to each app involved (email, CRM, sheets, calendar)
- ☐An AI model account/API key
- ☐The agent instructions (prompt)
- ☐Error handling: what happens when a step fails
- ☐Testing with real data for a week
- ☐A human review step before anything goes out to customers
Can I do this myself?
Yes if you have built a Zapier/Make/n8n workflow before. If those words are new, hire a builder.
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