Wesfarmers is adding AI agents across Bunnings, Kmart, Officeworks and Priceline
In plain words
Wesfarmers signed multi-year Google Cloud and Microsoft deals to use agents for conversational shopping, customer support, internal productivity and supply chain; a OnePass pilot lets members search and shop across brands in one chat.
Still a trial: A shopping assistant that works across its brands through OnePass is being trialled. A wider rollout is planned.
Source: itnews.com.au ↗
How to do it yourself
Our suggested steps. The company didn't publish theirs.
- 1
If you sell across more than one shop or brand, export all product lists into one CSV with a 'brand' column.
- 2
Create a Chatbase bot (or custom GPT) and upload the combined catalogue.
- 3
Paste the prompt below so it can recommend across brands and build one basket.
- 4
Add it to your site as 'Shop with AI' and test 20 real shopping requests.
- 5
Track basket size of AI chats vs normal visits for a month.
The instructions to give the AI
Paste this into ChatGPT (the free plan is fine), swap the [brackets] for your details, and test it on a few real examples.
This is one part of the setup. It won't connect to your phone, inbox or other apps on its own; the steps above cover that.
Agent instructions (prompt)
You are a shopping assistant across these brands: [list]. Catalogue (with brand, price, stock): [paste CSV] For each request: ask at most one question, then build one basket across brands with item, brand, price and total. Only use in-stock items. Offer a cheaper and a premium swap. Never invent products.
[Highlighted] = replace with your own details before you run it.
What you should get back: "For a home office under $300: desk ($179, Brand A) + chair ($99, Brand B), both in stock."
Written by Quickly and Good, inspired by this case.
More detail: tools, prices and what you'll need
The company used: Google Gemini Enterprise + Microsoft Copilot Studio
You could use: ChatGPT or Gemini + product CSVs from each store/brand you run, Chatbase or a custom GPT
- Google Gemini
Google's AI assistant, built into Workspace (Gmail, Docs, Sheets).
See pricing · Official site ↗
- Microsoft Copilot
AI assistant and agent builder inside Microsoft 365 and Teams.
See pricing · Official site ↗
- ChatGPT
General AI assistant: writes, summarises and answers from files you give it.
Free plan; paid plans available · Official site ↗
- Chatbase
Builds a chatbot trained on your website and docs, embeddable on your site.
From $40/mo (Hobby, monthly) · Official site ↗
Prices from each tool's own pricing page, checked Oct 2026.
What you'll need
- ☐A help desk or chat widget on your site (e.g. Gorgias, Tidio, Intercom)
- ☐A knowledge base: FAQs, shipping/returns policies, product info
- ☐Connection to your store or orders (e.g. Shopify) so it can look up orders
- ☐Tone and rules for what the AI must never promise
- ☐Testing against 50+ past tickets before going live
- ☐Hand-off to a person when it is unsure or the customer is upset
Can I do this myself?
Yes, for most small shops. The built-in setup does the heavy lifting; the real work is writing a good knowledge base and testing.
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